|The updated U2 iPod from 2006|
According to the New York Times, U2 (Bono, The Edge, Larry Mullen Jr, Adam Clayton) will be at the Apple event September 9th. Apple will be revealing the iPhone 6 that day, which should go on sale shortly after. Now the rumor is U2 will be streaming the entire album on the iPhone 6. One can assume the album will then be released shortly after that. They may also be performing their new single at the event. This all comes with little hype or warning, which worked for David Bowie & Beyonce among others.
There may be more in relation to Apple, but that is being kept under wraps. The music industry has changed with album sales at an all time low, and artists are finding new ways to get music out there. We can possibly expect some unique new thing U2 and Apple will be trying to improve the listening experience in the digital age. The album will be released in an "innovative" way according to some. We'll find out soon what innovative actually means.
This isn't the first time the two have linked up. Their hit song "Vertigo" was featured in the memorable silhouette iPod commercials in 2004 and 2005. Apple also released a Special Edition U2 iPod in 2004 and video iPod in 2006.